If you send out job applications in droves, without a single call back, you need to read this.
It may seem that hiring managers and recruiters allow your resume to fall into the black hole; however, that may not be the case. There is a chance that you were shortlisted for the position, and then the unthinkable happened. The hiring manager Googled you.
Avoid being ‘dumped before the first date’ because of your online presence.
1. Facebook lockdown.
If your credentials look like a fit, the hiring manager will put your name in the Facebook search bar faster than you can say “jäger bomb.” Contrary to popular belief, hiring managers are legally allowed to use your online presence as part of their vetting process. Yes, they are legally allowed to make hiring judgments based on what you post.
It’s recommended that you set everything to private and manage your settings correctly. Put your content to ‘friends only’ and delete unflattering posts. It’s okay – we all have embarrassing posts from 2007. No judgment here!
2. Go pro on LinkedIn.
Social proof happens when we believe that the actions of others are the correct behavior. Social proof is a business marketing term that also applies to you. Try to think of yourself, and your skill set, as a business.
Let’s say you are deciding between two restaurants for dinner tonight. They each have a 4-star rating on Yelp, but Restaurant ABC has three reviews that say the service is fantastic, the food is amazing, and the ambiance is terrific. Restaurant ABC also has a Facebook page with 1200 followers, and they are actively posting. Social proof says that you will choose this restaurant over the one with a lesser online presence. You pick it because other people like it and it’s the safer bet.
The same goes for recruiters and hiring managers who are seeking the perfect hire. They want the candidate who is visible online. The candidate who has a secure network, peer endorsements and stellar recommendations is usually the one to get the job. A good hiring manager will always try to find you on LinkedIn. If you aren’t there, you likely aren’t getting a call. Invest some time and funds into building a pro LinkedIn profile.
3. Google yourself.
This exercise can either be fun, or incredibly frightening. Maybe even a crazy mix of the two, depending on the crazy life you’ve led (wink, wink).
If you Google your name and an ancient Myspace profile shows on the first page, consider putting a plan in place for strengthening your online presence. Ensure that the content coming up on Google’s first page is relevant and current.
Next; go to the Google Images and Videos tabs and make sure all is well there. Sweating yet? This may be an uncomfortable task, but it’s important to make sure that you don’t have anything ‘out there’ that is embarrassing, socially incriminating or career paralyzing.
Finally, set up a Google alert on your name. Today, more than ever, it’s imperative are proactive with your online presence.
Need help with your personal brand? That’s what we are here for!